UPDATE: Two Trees and the Domino Sugar Factory Development

by GWAPP on

A lot has been written already about Two Trees Management’s development of the iconic Domino Sugar Factory, and I just mean by us. Before posting excerpts across from various stories, I suggest reading Gothamist’s article, First Look At Renderings For The Massive New Domino Development In Williamsburg for a comprehensive coverage and several photos.

Renderings of Domino Sugar Factory Development

© SHoP Architects and James Corner Field Operations. New rendering of Domino Sugar Factory plans.

A summary of the latest update:

The all-residential plan has been modified to include office space. This change still has to undergo City Council approval. Why the inclusion of office space? “To give this neighborhood and this community a sense of that feeling of vitality,” says Jed Walentas of Two Trees Management. – Source: The Real Deal

“Office space would rent at about $25/square foot, and since that wouldn’t make a profit at first, the residential portion would initially subsidize the commercial.” – Source: Curbed

Office space was one of the things, among many many things, that the community suggested to Two Trees during community input meetings from 2012. View the entire summary of these meetings held at the source link. – Source: Sribd

Jed Walentas of Two Trees expects the workspaces to draw “techies, designers, architects and other creative types who live in Williamsburg but now work in Manhattan.” He also added that the site will have “No Duane Reades and no Starbucks.” – Source: NY Daily News

New plans include: 500,000 sq. ft. of office space; less retail space; up to 4,000 permanent jobs; fewer parking spaces; affordable housing; five acres of park space; tree-lined walkways; sport fields; waterfront esplanade; kayak launch; floating pool; a school; a recreation center; and historic “artifact” walk. – Source: Metro

The new plans also has areas for volleyball, kayaking, fishing and other outdoor activities; space for local retailers; affordable housing mixed in with market-rate units; a YMCW; and “Domino Square” will be used for public performances, ice-skating rink, farmers’ market and more. – Source: Brooklyn Eagle

© SHoP Architects and James Corner Field Operations. New rendering of Domino Sugar Factory plans.

NAG’s Domino Community Forum
This is a lot to take in. Luckily, Neighbors Allied for Good Growth (NAG) is holding a Domino Community Forum. Two Trees will be walking through the plan and answering questions. For more information and to RSVP, view the Facebook event page. March 14th, 2013 at 6pm at The Woods, 48 S. 4th St.

In Conclusion
Essentially, this development is going to carve out a new neighborhood within the boundaries of Williamsburg. Anyone want to throw out some new names for the area – The Domino? Sugar Point? East East Esplanade? Leave your idea (or more thoughtful commentary) in the comments below.



The Greenpoint Waterfront Association for Parks & Planning, Inc. ("GWAPP") is a not-for-profit group, 501(c)(3), comprised of individuals, community organizations, religious institutions, and concerned citizens from the Greenpoint-Williamsburg communities dedicated to the development of parks and public access on the Greenpoint waterfront.